Navigating the Mid-Market: Insights from Ted Grozier of Good.Lab

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In the latest episode of the Going Zero podcast, we had an engaging conversation with Ted Grozier, Chief Sustainability Officer and Principal at Good.Lab. With a rich background spanning Green Order, EIT Climate-KIC, and Ford Motor Company, Ted brings a deep understanding of how sustainability and ESG practices are evolving, especially for mid-market companies.

Key Takeaways from the Conversation

1. Customer Pressure Drives Change
   Ted emphasized that customer expectations, rather than regulatory pressure, are the primary motivators for companies adopting sustainability. "Larger brands are setting aggressive goals, and their suppliers—many of whom are mid-market businesses—need to align with these targets," Ted explained.

2. The Mid-Market’s Unique Role
   While large corporations have sustainability teams and reporting frameworks, many mid-sized companies are just beginning their ESG journeys. These businesses are critical to achieving broader environmental goals since they are embedded within the supply chains of household brands.

3. Sustainability as a Strategic Advantage
   Ted shared examples of companies realizing that sustainable practices lead to long-term value. For example, switching from plastic to paper ties at a flatware company saved costs and reduced environmental impact. "Sustainability is not just about compliance—it's a competitive differentiator," he said.

4. Technology and Consulting: A Winning Combination
   At Good.Lab, the combination of software tools and expert consulting is key. Ted explained that while technology can streamline ESG efforts, expert guidance is necessary to help companies navigate complex sustainability demands.

5. The Importance of Disclosure
   Proactive ESG disclosure is increasingly necessary to remain competitive. Ted emphasized that companies with transparent sustainability data are better positioned to secure contracts and partnerships as more organizations look to meet science-based targets.

6. Incremental Improvements Matter
   Ted encouraged businesses to start small but think big. "Every step, like replacing plastic ties or optimizing energy use, adds up and helps companies move closer to their sustainability goals," he noted.

Practical Actions for Businesses

• Prepare for Customer Demands: Stay ahead by investing in tools to gather and disclose ESG data.

• Leverage Sustainability as a Business Asset: Use sustainable practices to attract partners and customers.

• Focus on Incremental Progress: Don’t wait for perfection; even small changes contribute to significant results over time.

Ted concluded by underscoring the importance of being realistic: "It’s not just about having a reusable water bottle—it’s about tackling the big things first." He encouraged listeners to push their companies to be more sustainable, highlighting that employee advocacy can make a meaningful impact.

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