Packaging Sustainability: Insights from Cory Connors on Going Zero Podcast

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In our latest episode of the Going Zero podcast, we had the pleasure of interviewing Cory Connors, Director of Sustainable Packaging at Orora Packaging Solutions and host of the Sustainable Packaging Podcast. Cory shared his 21 years of experience navigating the complexities of sustainable packaging, offering valuable insights into trends, challenges, and actionable solutions for businesses.

-Reduce First, Design Smart: Minimize packaging where possible without compromising product safety.

-Leverage Consumer Influence: Engage with customers via social media to drive sustainable change.

-Anticipate Regulatory Shifts: Stay informed on EPR laws and packaging innovations to maintain compliance and competitive advantage.

Cory emphasized that packaging sustainability is about more than just using green materials—it’s about reducing waste and rethinking design. Orora Packaging Solutions, for example, focuses on “right-sizing” packaging, ensuring that products are shipped securely while minimizing material use. As Cory pointed out, “There’s nothing sustainable about damaged goods,” stressing the importance of balancing protection and minimalism.

Consumer Trends and Corporate Responsibility

One of the most compelling insights Cory discussed was the shift in consumer behavior towards sustainable packaging. A growing number of consumers are “voting with their wallets,” favoring products with recycled or renewable packaging. Cory explained that while there’s still a gap between what people say they’ll do and what they actually purchase, this gap is shrinking—a trend businesses must capitalize on by offering sustainable alternatives.

Practical Advice for Businesses

Cory also offered advice for businesses hesitant about adopting sustainable packaging due to cost concerns. He suggested seeking guidance from packaging experts to explore innovative solutions that can reduce costs in the long term through freight and storage optimization. “It doesn’t cost anything to ask,” Cory encouraged, highlighting the value of free consultations from companies like Orora Packaging.

Looking Ahead: The Future of Sustainable Packaging

The interview touched on emerging trends, including the use of seaweed-based coatings and mycelium packaging. Cory is optimistic about these innovations, despite challenges in scalability. He also discussed the rise of extended producer responsibility (EPR) laws, which shift the sustainability burden to companies making packaging decisions. Businesses need to stay ahead of these regulatory changes to avoid potential costs and align with evolving market expectations.

Listen to the full episode with Cory Connors here.

To follow Cory, please go to Instagram or TikTok.

Can’t get enough of sustainable packaging? Check out Cory’s Sustainable Packaging podcast.

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